with Natalie de Weerd

Remember when SEO was all about ranking #1 on Google? You’d sprinkle in some keywords, get a few backlinks, and boom! Traffic rolled in.

Now, AI is rewriting search results, answering questions before users even click, and making old-school SEO feel like a relic of the past.

In this talk, Natalie will dive into how AI is reshaping SEO. We’ll cover what’s changed, what still works, and what you can do to keep your content visible in an AI-driven search world.

Whether you’re a designer, developer, or a business owner trying to stay ahead, you’ll walk away with actionable strategies to keep your website relevant. Plus, Natalie will touch on how AI-powered search engines like ChatGPT are changing how people find information beyond Google.

SEO isn’t dead, but it’s evolving fast. Let’s get into what’s happening, why it matters, and how you can adapt.

About Natalie de Weerd

As the self-proclaimed “Queen Nerd” of Altavia UK, Natalie head’s up a team of talented digital designers and developers, serving a client list which boasts iconic retail brands.

Her role encompasses overseeing a wide spectrum of digital projects that flow through the organisation, from conceptualisation to execution, all while keeping abreast of the latest industry tech and trends.