Join us at Vulcan Works on the 17th of April from 10:00 until 12:00 where you’ll hear from Ben Littelwood, founder of Hangar.41 on how to improve your marketing strategy.

Why This Masterclass?

Many startups and small businesses struggle to establish a strong social media presence. This masterclass provides practical, step-by-step guidance to help businesses grow online, reach new customers, and maximise their digital marketing efforts.

Key Learning Outcomes

You’ll learn how to:

✔ Choose the right social media platforms for their business

✔ Create engaging content that attracts customers

✔ Use scheduling tools to save time and stay consistent

✔ Increase followers and engagement without paid ads

✔ Leverage paid social media effectively on a budget

✔ Track and analyse performance for ongoing improvement

Masterclass Content

Introduction to Social Media for business, why social media is crucial and how to pick the right platforms.

Building a Social Media strategy setting goals, defining your audience and competitor analysis.

Creating engaging content ,content types, storytelling and understanding the 80/20 rule.

Scheduling & Time Management, best practices for planning and automation.

Growing followers & engagement, organic growth techniques and community building.

Paid social advertising and an intro to ads, budget-friendly strategies, and performance tracking.

Measuring success & analytics, key metrics and how to adjust strategies for better results.

Avoiding common mistakes, pitfalls to avoid and crisis management tips.

The Ultimate Toolbox Marketers best friends. Free tools to help take your marketing to the next level.

Why You Should Attend This Masterclass

Are you struggling to grow your business on social media? Not sure what to post or how to attract the right audience? This masterclass is designed specifically for startups and small businesses that need a clear, practical strategy to succeed online.

Learn how to create engaging content that attracts customers. Discover time-saving tools & scheduling hacks. Get expert tips on growing your audience organically and understand when (and how) to use paid ads effectively. Track your progress with key analytics & make data-driven decisions.

No marketing experience? No problem. Whether you’re just starting out or looking to level up your existing efforts, this masterclass will help you turn social media into a powerful tool for business growth.