Dive deep into the fascinating realm of branding and authenticity in today’s dynamic world. Join us for an eye-opening workshop where we’ll explore the crucial question: ‘Is it possible for a brand to be truly authentic?’ Learn how authenticity intersects with marketing, brand perception, and success, and discover practical insights on aligning your brand’s values with genuine actions. Don’t miss this opportunity to gain valuable knowledge and insights that can transform your approach to branding.

10am – 10:30am
Intro
What is authenticity? And how does it apply to marketing?
The importance of brand values & perception

10:30am – 11am
Break

11am – 11:30am
Brands who put authenticity at the forefront
How your brand can become more authentic

11:30am – 12pm
Q&A session