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X-WR-CALDESC:Events for Vulcan Works
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DTSTART;TZID=UTC:20250501T180000
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SUMMARY:TMM IRL: Beyond the Rainbow – building LGBTQIA+ inclusion into your work and workplaces
DESCRIPTION:Chris Dunne\, CEO at Outvertising\n\n\n\n\n\nMeet your team!\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Northampton Marketing Meetup is an informal\, friendly place for the marketers of Northants to meet\, learn\, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂 \nWe’re heading back to the lovely Vulcan Works for this one\, and we just want to get together\, say hello\, have a chat\, and have a nice time. \nThink of this as a community event\, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink\, listen to an inspirational speaker or two\, chat some more\, and go home buzzing with new contacts and new ideas. \nLet’s have a lovely night in the company of some amazin’ people. \n——————– \nSpeaker: Chris Dunne\, CEO at Outvertising\nTopic: Beyond the Rainbow: building LGBTQIA+ inclusion into your work and workplaces \nMarketing has the power to create positive societal change. At a time when LGBTQIA+ people are coming under increasing attack from politicians and sections of the media\, allies and advocates in our industry are looking for meaningful and tangible ways to support the community in their work and how they do business. \nThis session will: \n• Outline some of the challenges LGBTQIA+ people face in 2025\n• Explore how LGBTQIA+ inclusion can benefit everyone\n• Equip you with a framework to build LGBTQIA+ equity into your marketing communications and organisation\n• Share examples of campaigns that are leading the way in positive and authentic LGBTQIA+ representation\n• Provide 3 actions everyone can start doing today to drive better workplace inclusion \n——————– \nThe format of the night: \n6:00 pm – doors open – drinks\, networking\, and smiles\n6:30 pm – introduction and talks begin\n7:00 pm – talks finish\, networking\, listening\, saying hello\, and positively lovely people\n7:45 pm – end of the night – you leave with new contacts and fresh ideas \n——————–\nPartnered with Digital Northants\, putting local businesses in touch with digital companies who can help solve their problems\, to encourage the growth of business in Northamptonshire. Check them out at https://digitalnorthants.com/ \nPartnered with The ONE Group\, whose recruitment team bridges the gap between marketing professionals and a vast network of Northamptonshire businesses\, empowering career progression at every stage with unmissable opportunities and job-hunting support. Read more at TheOneGroup.co.uk \nPartnered with Vulcan Works\, helping entrepreneurs bring world challenging ideas to life. A workspace and community for innovative creatives. Check them out at VulcanWorks.co.uk\n——————– \nAnd finally… \nThis is a donation ticketed event. The ticket price is yours to choose\, from £3 to £30 (the average attendees choose to pay £8.79 🙂 \nWe of course understand that these are tough times\, so if you are experiencing financial hardship and cannot afford the minimum donation amount\, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn’t already been reached!) 🙂 \nPlease let your marketing friends and colleagues know about this group too\, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up\, this has a knock on effect on event arrangements. If it happens 3 times\, you’re outta here! This is simply a measure to allow appropriate respect to the organisers\, speakers\, sponsors\, and your fellow community members 🙂 \n——————–\nSee you there!
URL:https://vulcanworks.co.uk/event/beyond-the-rainbow/
LOCATION:Vulcan Works\, 34-38 Guildhall Road\, Northampton\, Northampton\, NN1 1EW\, United Kingdom
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DTSTART;TZID=UTC:20250507T110000
DTEND;TZID=UTC:20250507T130000
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CREATED:20250429T075343Z
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UID:1129-1746615600-1746622800@vulcanworks.co.uk
SUMMARY:Create. Record. Thrive.
DESCRIPTION:Curious about podcasting? Already creating and want to level up?\nCome along to our exclusive Meet & Greet event and find out how The Pod Collective can support your journey — from idea to broadcast. \nWhether you’re a content creator\, business owner\, or influencer\, The Pod Collective are your one-stop solution for professional podcasting. \nWho Are The Pod Collective?\nThe Pod Collective is your one-stop shop for all things podcasting. Whether you’re a creator\, influencer\, or business\, they offer the tools\, expertise\, and professional spaces to help your ideas thrive. From state-of-the-art studios to full-service production and promotion\, they’re here to amplify your voice. \nWhat to Expect at the Meet & Greet\n✅ Learn how they manage podcasts from concept to distribution\n✅ Chat with Hugo & Jack about how they can support your podcast journey\n✅ Connect with other creators\, businesses\, and content pros \nWhether you’re just getting started or looking to level up your content\, come say hello and see how The Pod Collective can support your story. \n🎧 Ready to turn your ideas into a podcast?\nRegister now and join us at Vulcan Works.
URL:https://vulcanworks.co.uk/event/create-record-thrive/
LOCATION:Vulcan Works\, 34-38 Guildhall Road\, Northampton\, Northampton\, NN1 1EW\, United Kingdom
ATTACH;FMTTYPE=image/png:https://vulcanworks.co.uk/wp-content/uploads/2025/04/www.vulcanworks.com_.png
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DTSTART;TZID=UTC:20250515T090000
DTEND;TZID=UTC:20250515T163000
DTSTAMP:20260502T033630
CREATED:20250507T083642Z
LAST-MODIFIED:20250507T083723Z
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SUMMARY:Cowork Crew Northampton
DESCRIPTION:Cowork Crew takes the best bits of coworking and networking and jumbles it together in a once-a-month 1 day event. \nThis month Glen Stout will be sharing how to get leads and sales from your website with conversion strategies that actually work. \nTickets are limited by desk space\, so sign up now to grab your spot:
URL:https://vulcanworks.co.uk/event/cowork-club-northampton-7/
LOCATION:Vulcan Works\, 34-38 Guildhall Road\, Northampton\, Northampton\, NN1 1EW\, United Kingdom
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DTSTART;TZID=UTC:20250530T100000
DTEND;TZID=UTC:20250530T120000
DTSTAMP:20260502T033630
CREATED:20250430T142453Z
LAST-MODIFIED:20250528T135012Z
UID:1132-1748599200-1748606400@vulcanworks.co.uk
SUMMARY:The Vulcan Sessions 10: AI and Brand Marketing
DESCRIPTION: \n\nDirectoryEventsMerged Futures 7StoriesContact\n\n\n\n\n\n \n\nBack to All Events \n\n\nThe Vulcan Sessions 10: AI\, Brand Marketing and Business Success\n\nFriday\, May 30\, 2025\n10:00 AM  12:00 PM\n\n\nvulcan works36 Guildhall RdEngland\, NN1 1EWUnited Kingdom (map)\n\n\n\n\n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\n\nHow to stay true to your brand in an AI-driven\, digital-first world\nFrances Gordon \nAs AI-generated content becomes mainstream\, being true to a distinctive brand voice is more critical than ever. In this session\, you’ll discover how to define clear guidelines that can be translated into effective AI prompts. So you can communicate your unique brand personality in a consistent way\, across all your content. \nDelegates will walk away with these take-aways: \n\n\nStrategies to define and refine your brand voice as you integrate AI\nWe’ll look at practical exercises to identify brand voice traits clearly enough to communicate to AI. I’ll show a simple template to document brand voice principles effectively. \n\n\nTechniques for turning brand voice guidelines into effective AI prompts\nWe’ll have some fun translating abstract voice attributes (e.g.\, “confident” or “friendly”) into prompt language. \n\n\nHow to keep consistency in voice and tone across human and AI-generated content\nWe’ll go through a checklist for editing and reviewing AI-generated content to make it consistent with human-generated materials. \n\n\nAbout Frances Gordon \nFrances Gordon is Director of Narratology\, a boutique content agency based in Northampton. She helps banks\, fintechs and tech companies create and manage content that stays true to their voice in an AI-driven world. Her training courses focus on using AI responsibly to maintain quality\, clarity and connection. \nFrances has led content teams at fintechs Oradian and Backbase\, and was VP Content Strategist at Barclaycard UK. She lectures on the localisation Master’s at the University of Strasbourg. Frances is a sought-after speaker on content ethics\, plain language\, AI\, and UX writing and has presented at TechCommUK\, PLAIN\, Content Strategy Applied\, World IA Day and ConfabEU\, andy many others. \nFrom prompts to profits: AI for business success\nDamian Mark Smyth \nIn this fast-paced and highly practical session\, Business Ignite founder Damian Mark Smyth\, a multiple TEDx speaker and best-selling author on entrepreneurship\, will show you how AI works in the wild – no slides\, no theory\, just live results. \nUsing his AI tool AdvantageAI on a real URL\, he’ll build a high-converting funnel in minutes and unpack the prompt techniques that make the difference between bland output and brand-building brilliance. \nHe’ll then zoom out to explore the wider AI landscape and what it means for businesses over the next five years. \nDelegates will walk away with these take-aways: \n\n\nPrompt frameworks that drive revenue\, not just words\nWatch step-by-step how a structured prompt turns raw data into persuasive copy for landing pages\, ads and emails—then grab the template for your own campaigns. \n\n\nA repeatable live-testing workflow\nSee how to iterate\, A/B test and optimise content on the spot\, using free or low-cost AI tools to cut production time by up to 80 % and 5 x your results. \n\n\nFive seismic shifts AI will trigger for every business model by 2030\nFrom hyper-personalised marketing to autonomous decision-making\, we’ll map the threats—and the game-changing opportunities—you need on your radar now.
URL:https://vulcanworks.co.uk/event/the-vulcan-sessions-10-ai-and-brand-marketing/
LOCATION:Vulcan Works\, 34-38 Guildhall Road\, Northampton\, Northampton\, NN1 1EW\, United Kingdom
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