Vulcan Works

The Rise and Rise Of AR and VR Technologies
2024-11-19 09:00 - 13:30 UTC | Vulcan Works, 34-38 Guildhall Road, Northampton, Northampton, NN1 1EW, United Kingdom
Despite AR and VR technologies being the “next big thing” for quite a while now, often the practical applications and uses are limited, whether due to bulky and costly equipment, less-than-progressive-attitudes or other considerations.
This event, organised with the Design, Simulation and Modelling Special Interest Group explores the practical uses of AR/VR and other visualisation technologies.
How can these technologies make the difference in your business? Are the potential gains in efficiency and accuracy worth the investment? How far away are we from these technologies allowing us to make a quantum leap forward?
Join us to hear from experts in the field and people who use these kinds of technologies and see the difference it can make.
One of the speakers is Rob Rowsell from Wirth Research who will detail the work they did on their 2008 LMP1 car where they used VR to get the initial designs right, live imaging overlays during production and AR technology to work with the team and improve their servicing efficiency.
More speakers will be announced soon, but book today to ensure you don’t miss out as places are limited.
This event is kindly supported by Silverstone Park, and is being held at Vulcan Works, Northampton.
Tickets are available HERE.

TMM IRL: Content That Connects. How to build a cross-platform audience and turn viewers into returning fans
2024-11-14 18:00 - 20:00
The Northampton Marketing Meetup is an informal, friendly place for the marketers of Northants to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂
We’re heading back to the lovely Vulcan Works for this one, and we just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
——————–
Speaker: Richard Boon – Co-Founder of OH SIX
Topic: Content That Connects how build a cross-platform audience and turn viewers into returning fans.
——————–
The format of the night:
6:00 pm – doors open – drinks, networking, and smiles
6:30 pm – introduction and talks begin
7:00 pm – talks finish, networking, listening, saying hello, and positively lovely people
7:45 pm – end of the night – you leave with new contacts and fresh ideas
——————–
Partnered with Digital Northants, putting local businesses in touch with digital companies who can help solve their problems, to encourage the growth of business in Northamptonshire. Check them out at https://digitalnorthants.com/
Partnered with The ONE Group, whose recruitment team bridges the gap between marketing professionals and a vast network of Northamptonshire businesses, empowering career progression at every stage with unmissable opportunities and job-hunting support. Read more at TheOneGroup.co.uk
Partnered with Vulcan Works, helping entrepreneurs bring world challenging ideas to life. A workspace and community for innovative creatives. Check them out at VulcanWorks.co.uk
——————–
And finally…
This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn’t already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
——————–
See you there!

Aufgabe Hour: Solving Business Challenges with Technology
2024-10-31 10:00 - 11:30
Come and watch business owners from Northampton present their vision and challenges to a panel of experienced tech biz leaders in a unique and engaging format. The panelists will proffer practical solutions to improve and reinvent their business with technology.
You will also get the chance to chat with the panelists and guests over lunch after the event.

LINK:Aufgabe Hour – Solving Business Challenges with Technology Tickets, Thu, Oct 31, 2024 at 10:00 AM | Eventbrite

BID Business Networking Session 4: Cyber Security- Keeping your data safe
2024-10-30 17:30 - 20:30
The next BID Business Networking session for the professional services sector will be held at Vulcan Works from 5.30pm to 7.30pm on Wednesday, 30 October.
The session will feature a panel of guest speakers discussing the important issue of cyber security and how it’s vital that business owners keep up to speed with the measures they need to adopt to protect their data.
The Government reports that in the 12 months leading up to January 2024 there were 7.8 million reported cyber crimes against UK businesses.
Heather Francis is the Digital and Technology Delivery Manager within the Office of the Northamptonshire Police, Fire and Crime Commissioner, overseeing the technical strategic direction and technical projects within police and fire services in Northamptonshire while raising the profile of cyber security within the county.
Heather runs the Northamptonshire Cyber Security Forum, in conjunction with Northamptonshire Police. It meets monthly to share best practice and guidance, raise awareness of cyber threats and provides an informal support network for local organisations.
Chris Lambert of Datasense has been running various IT support businesses from Northampton for the past 20 years, working alongside business owners to help ensure their IT Systems run smoothly. Chris will offer guidance on how to avoid common mistakes and also outline the resources available from the East Midlands Cyber Resilience Centre.
Evelyn Williams of In2secure, a company that specialises in offering cyber security services to businesses throughout Northamptonshire, will provide an introduction to the Cyber Essentials scheme and practical ways you can protect your business and personal life from cybercrime.
This session ties in with Cyber Awareness Month and will be followed by a half-day event in November for businesses interested in taking a deeper dive into this issue.

Vulcan Works Free Hot Desking Day
2024-10-25 08:30 - 17:00, 2024-09-27 08:30 - 17:00
Join Vulcan Works on the last Friday of every month for Free Hot Desking day, experience a productive, flexible work environment! Whether you’re a freelancer, remote worker, or entrepreneur, this is the perfect opportunity to try out our dynamic coworking space without any cost.
Enjoy high-speed internet, comfortable workstations, an access to our communal areas, all while networking with like-minded professionals. Drop in any time between 8:30am and 5pm and see how our space can boost your productivity.
Come for the free desk, stay for the creative energy!

CoWork Crew October
2024-10-17 09:00 - 16:30
CoWork Club takes the best bits of coworking and networking and jumbles it together in a once-a-month 1 day event.
This month we’ll be having a ‘get stuff done’ session on LinkedIn content planning for the month ahead. Come with ideas and questions, and we’ll help each other out.
This month James Sandbrook will be sharing how he used storytelling to get new customers.

Mastering Financial Management for Growth & Attracting Investment
2024-10-16 10:00 - 16:00
A comprehensive one-day workshop designed exclusively for entrepreneurs aiming to strengthen their financial management skills in a bid to grow their business and/or attract investment. This workshop will provide you with essential knowledge and practical insights to manage your finances effectively, drive business growth, and attract potential investors.
Key Learning Objectives: Participants will learn

Understanding Financial Statements: How to interpret and analyse income statements, balance sheets, and cash flow statements.
Financial Planning & Budgeting: How to create realistic financial projections and budgets to guide your business decisions.
Cash Flow Management: Discover strategies to maintain a healthy cash flow, manage working capital efficiently, and avoid cash flow pitfalls.
Managerial Decision Making: Learn how to make better financial decisions that will grow your business
Investment Readiness: Understand how to prepare for and attract funding into your business

Workshop Highlights

Real-world case studies and examples
Hands-on exercises and group activities
Networking opportunities with like-minded entrepreneurs

Vulcan Works Macmillan Coffee Morning
2024-09-27 10:30 - 17:00
Vulcan Works will be hosting Macmillan Coffee Morning on the 27th September, 10:30am till everything has gone! It is a wonderful opportunity to come together, enjoy some delicious treats and raise funds for a fantastic cause.
If you would like to get involved & bring something you have baked or bought please can you add a list of allergens and let us know so we can add you to the list of providers! 😊
Cash and card accepted – this is such a worthy cause & we would be so grateful if you could participate 😊

Vulcan Sessions: Bringing Heritage and Culture to Life using Immersive Technology
2024-09-26 10:00 - 13:00
Janan Fifield is an expert in making arts accessible for children, young people and adults, including those with serious cognitive and mental health issues. Inspired by his musician father who played for T. Rex and later by his brother with Asperger’s syndrome (who discovered music as a means to express himself and transform his life), Janan first began volunteering 25 years ago to teach DJ skills to disadvantaged young people with all kinds of learning or cognitive disabilities.
His lived experience growing up with a brother with Asperger’s led him to pursue a degree in Psychology and Economics. He was then recruited by a national music charity to deliver this work, soon attaining a level 3 youth work qualification along with a Community Music Leadership Certificate from Northampton University.
Following this, he founded a social enterprise which delivered music-making projects for over 13,000 disadvantaged young beneficiaries of major Northampton agencies – special needs schools, hospitals, colleges, youth clubs, referral units and more. In his words:
“I founded Performing Room because I did not want to say goodbye to beneficiaries after short-term projects; instead I wanted to create a living, breathing, permanent community”.
About Performing Room
We are Performing Room, a charity located in the vibrant Cultural Quarter of Northampton, right across from the Northampton Museum and Art Gallery. At Performing Room, we work with people holistically to help them awaken their wellbeing and potential through the power of music and creativity. Our mission is to unite the community through music and creative arts projects, welcoming children, young people, and adults of all abilities. We also support emerging music artists by sharing our expertise and providing the tools they need to build confidence and hone their skills.
We are at a moment of extraordinary step-change in our growth because we need to scale up rapidly to support the increasing numbers of vulnerable young people in our communities. Our vision is to be able to offer support for every person who needs it in the region, and to become a national flagship for our healing ecosystem.
Our activities include:
Our flagship project ‘Making Music Making Friends’: which is a twice-weekly afternoon activity for up to 40 project participants per session. Participants split up into groups to play music with different instruments, write lyrics, learn digital media skills and more.
1:1 Pastoral care and Mentorship: We provide 1:1 support as needed to identify project participants’ unique needs, signpost to specialist providers (e.g. mental health counsellors), educators and employers.
Multimedia Project: Participants work in small groups to create, produce and perform original artistic content to local audiences in-person and digitally in an effort to share their lived experiences and interests including uncovering local heritage. We have professional musicians and producers onboard, who work with them to develop creative skills in digital content production, song writing and more.
Game Development: Learn game creation, 3D asset creation, and immersive VR/AR technology. One highlight is our 3D virtual tour of late 19th-century Northampton, offering an interactive and educational historical experience.
Heritage Days: Discover our exciting multimedia projects, including children’s board games, video documentaries, comics, and LEGO reconstructions of historic buildings, all part of our effort to bring Northampton’s history back to life.
Facilities for hire:
Accessible Spaces: Ideal for solo performers, theatre groups, schools, (including SEND schools), and disability daycare centres. We have extensive experience catering to individuals with mental health, learning, and physical disabilities.

TMM IRL: Why is the measurement of B2B digital so difficult?
2024-09-12 18:00 - 20:00
The Northampton Marketing Meetup is an informal, friendly place for the marketers of Northants to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂
We’re heading back to the lovely Vulcan Works for this one, and we just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
——————–
Speaker: John Woods, Director at Sharp Ahead
Topic: Why is the measurement of B2B digital so difficult?
——————–
The format of the night:
6:00 pm – doors open – drinks, networking, and smiles
6:30 pm – introduction and talks begin
7:00 pm – talks finish, networking, listening, saying hello, and positively lovely people
7:45 pm – end of the night – you leave with new contacts and fresh ideas
——————–
Partnered with Digital Northants, putting local businesses in touch with digital companies who can help solve their problems, to encourage the growth of business in Northamptonshire. Check them out at https://digitalnorthants.com/
Partnered with The ONE Group, whose recruitment team bridges the gap between marketing professionals and a vast network of Northamptonshire businesses, empowering career progression at every stage with unmissable opportunities and job-hunting support. Read more at TheOneGroup.co.uk
Partnered with Vulcan Works, helping entrepreneurs bring world challenging ideas to life. A workspace and community for innovative creatives. Check them out at VulcanWorks.co.uk
——————–
And finally…
This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn’t already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
——————–
See you there!

Barclays Eagle Labs Business Support Drop-In Session: 6
2024-08-29 10:00 - 13:00
Dedicated time for you to speak with a Barclays Eagle Lab representative on how we can support your business aspirations and connect you to the Northamptonshire Ecosystem.
(Please note, you will be contacted by either Owen Moran or Christine Lucas to arrange a specific time for your dedicated drop-in time).

CoWork Crew
2024-08-15 09:00 - 16:30
CoWork Club takes the best bits of coworking and networking and jumbles it together in a once-a-month 1 day event.
This month we’ll be having a ‘get stuff done’ session on LinkedIn content planning for the month ahead. Come with ideas and questions, and we’ll help each other out.

International Coworking Day!
2024-08-09 08:30 - 16:30
🌟Join us for International Coworking Day on the 9th of August!
🌟Free hotdesking on the 9th of August!
🌟Any coworking flexible membership signed between the 5th-16th of August will receive 6 months of half price day rate every time you visit Vulcan Works!

T&C – Flexible coworking memberships are £30 + VAT per month and each visit to Vulcan Works will be the 50% discounted rate at £6 + VAT during the centre opening hours (Mon-Fri 8.30-5.00). This discount will be valid for the first 6 months of your membership, then returning to £12 + VAT per visit. The membership is available with just one-month notice required to cancel. This offer is valid between 5th-16th of August and only to new customers.

Barclays Eagle Labs Business Support Drop-In Session: 5
2024-07-31 10:00 - 13:00

The Future of AI: How Multimodal LLMs Will Shape Our Lives
2024-07-26 10:00 - 13:00
Join us at Vulcan Works in Northampton where the team at Takara.AI will help grow your understanding about AI and how this could be used in your business. Stay with us after the event and have lunch for free, provided by Barclays Eagle Labs.
Speakers:
Takara.ai Team
Event Agenda:
10:00 – 10:15: Registration and Opening Remarks

Introduction to Takara.ai and Barclays Eagle Labs partnership
Outline of the session’s agenda

10:15 – 10:45: Keynote Presentation: Introduction to Multimodal LLMs

Definition and significance of multimodal LLMs
Comparison of multimodal LLM architectures vs. traditional LLM architectures
Highlighting the architectural advancements in GPT-4
Explanation of how these changes enhance performance and capabilities
Examples of multimodal LLM applications in various industries

10:45 – 11:00: Case Studies: Funny and Real-World Uses of Multimodal LLMs

Collection of amusing and practical examples of multimodal LLMs in everyday life
Discussion on the impact and potential of these applications

11:00 – 11:10: Break
11:10 – 11:30: Hands-On Demo: Experimental Multimodal LLM in Action

Live demonstration of an experimental multimodal large language model (LLM)
Showcasing capabilities and potential applications
Interactive Q&A during the demo

11:30 – 12:00: Interactive Q&A Session

Open floor for questions
Discussion on specific interests or concerns raised

12:00: Closing Remarks and Lunch Networking

Summary of key takeaways from the event

Northampton Sales Club
2024-07-18 10:00 - 13:00
Welcome to the Northampton Sales Club!
Come join us for an exciting in-person event at Vulcan Works. Whether you’re a seasoned sales professional or just starting out, this is the perfect opportunity to network, learn, and grow your sales skills.
Our event will feature an interactive workshops, and plenty of time for you to connect with other sales enthusiasts. Get ready to be inspired and motivated to take your sales game to the next level!
Don’t miss out on this fantastic opportunity to expand your sales knowledge and meet like-minded individuals. Mark your calendars and get ready for a morning filled with valuable insights and networking opportunities at the Northampton Sales Club!

CoWork Club: 3
2024-07-18 09:00 - 16:30
CoWork Club takes the best bits of coworking and networking and jumbles it together in a once-a-month 1 day event.
It’s all about the magic that happens when you bring freelancers and micro business owners together IRL.
This month we’ll have the amazing Ryan Percival delivering a 10-point plan for LinkedIn success: without letting LinkedIn take over your life!
You can expect: 😊 Friendly faces 💻 Time to work & time to chat 😍 An awesome speaker or a group session on a shared challenge 🍰 Cake!
Join us on 24th June at Vulcan Works in Northampton for our first event.
We’ve got the wonderful Val Hassall leading a live business identity audit.
She’s going to help us uncover the next steps to build a stand-out brand.
👉 Get your tickets at https://wearecoworkclub.com/

Barclays Eagle Labs Business Support Drop-In Session: 4
2024-07-17 13:00 - 16:00

Pitch Like A Pro - With Mercia Ventures
2024-07-17 10:00 - 12:00
Join us at Vulcan Works in Northampton on the 17th of July at 10:00am. You’ll hear from Fund Managers at Mercia Ventures as they tell you what they’re looking for when your business is pitching for funding. Make sure you stay after and join us for lunch that’s provided by Barclays Eagle Labs.
Times for the event:
Event start time – 10:00
Event end time – 12:00
Lunch – 12:00-13:00
No financial advice will be provided during this event.

The Marketing Meetup IRL: Northampton
2024-07-11 18:00 - 20:00
The Northampton Marketing Meetup is an informal, friendly place for the marketers of Northants to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂
We’re heading back to the lovely Vulcan Works for this one, and we just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
——————–
Speaker: Kardi Somerfield, Senior Lecturer/Marketing at UON and Owner/Illustrator at FridgeStreet
——————–
The format of the night:
6:00 pm – doors open – drinks, networking, and smiles
6:30 pm – introduction and talks begin
7:15 pm – talks finish, networking, listening, saying hello, and positively lovely people
7:45 pm – end of the night – you leave with new contacts and fresh ideas
——————–
Partnered with Digital Northants, putting local businesses in touch with digital companies who can help solve their problems, to encourage the growth of business in Northamptonshire. Check them out at https://www.linkedin.com/company/digital-northants
Partnered with The ONE Group, whose recruitment team bridges the gap between marketing professionals and a vast network of Northamptonshire businesses, empowering career progression at every stage with unmissable opportunities and job-hunting support. Read more at TheOneGroup.co.uk
Partnered with Vulcan Works, helping entrepreneurs bring world challenging ideas to life. A workspace and community for innovative creatives. Check them out at VulcanWorks.co.uk
——————–
And finally…
This is a donation ticketed event. Entry price is yours to choose, from £3 to £30 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn’t already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
——————–
See you there!

Barclays Eagle Labs Business Support Drop-In Session: 3
2024-07-03 13:00 - 16:00

Northamptonshire Dev Club session 2
2024-06-27 18:00 - 20:00
#2: “Design Secrets for Developers” by Thomas Reeve and “Type-safe localization of Unsplash.com” by Oliver Ash
NN1 Dev Club is a free, quarterly meet-up for a local community of Northamptonshire-based software enthusiasts. A place to meet, collaborate and share knowledge with each other. From devs for devs!
Following the well-received inaugural event of our new series, we are excited to invite you to a second edition of NN1 Dev Club. This time, we will dive into practical design tactics with Thomas Reeve and secrets of type-safe localization of Unsplash.com with Oliver Ash. Save the date!
Click the link to secure your tickets – #2: NN1 Dev Club, Thomas Reeve & Oliver Ash Tickets, Thu, Jun 27, 2024 at 6:00 PM | Eventbrite

How to Sell & Serve
2024-06-26 10:00 - 12:00
Matt will reveal exactly what to say during sales conversations to ensure that they result in more sales, more revenue, and ultimately, you being able to serve more people.
Matthew Elwell and Nick James co-founded the Elite Closing Academy in August 2018, a place for Entrepreneurs, Business Owners and Sales Teams to dramatically increase their sales without coming across as pushy or manipulative.
They offer professional accredited (IAPC&M) sales and closing training, coaching and mentoring packages to sales teams and individuals all around the world.
Every single month, their members get training, development and coaching on how to serve, sell and close at an Elite level.
Matt Elwell, Director of the Elite Closing Academy, Sales Trainer & Coach, Author of ‘Open With A Close’ and Public Speaker. Matt is currently on a mission to change the way the world sells, to help business-owners get quick wins, gain more clients and grow their business.
Matt has 22 years’ experience as an entrepreneurial business owner. His sales career has ranged from cold-calling to successfully negotiating multi six/seven figure contracts in the UK and America.
In 2017, Matt turned his attention to sharing his understanding of sales and human psychology to help people sell effortlessly with integrity, by following a process involving human-to-human communication.
This framework is now helping business-owners to dramatically grow their businesses in 19 different countries across the world, from start-ups to multi 6 and 7 figure businesses, and everything in between!
In August 2018, Matt co-founded the Elite Closing Academy with Nick James, which has since grown from zero to a seven-figure business.

CoWork Club
2024-06-24 09:00 - 16:30
CoWork Club takes the best bits of coworking and networking and jumbles it together in a once-a-month 1 day event.
It’s all about the magic that happens when you bring freelancers and micro business owners together IRL.
You can expect: 😊 Friendly faces 💻 Time to work & time to chat 😍 An awesome speaker or a group session on a shared challenge 🍰 Cake!
Join us on 24th June at Vulcan Works in Northampton for our first event.
We’ve got the wonderful Val Hassall leading a live business identity audit.
She’s going to help us uncover the next steps to build a stand-out brand.
👉 Get your tickets at https://wearecoworkclub.com/

Barclays Eagle Labs Business Support Drop-In Session: 2
2024-06-19 13:00 - 16:00

The Secrets To Being A Great Employer with Gateway HR
2024-06-12 09:30 - 11:00
Perhaps you are considering employing your first team member and want to be sure to get it right. You may have employed a team for years but want to know how to be a great employer. Either way, this workshop is for you.
Emma has been helping organisations of all sizes get this right for nearly 20 years, and even did a Masters in it! In this interactive workshop Emma will be sharing her knowledge and experience of how to be a great employer so people love working for you and bring their best version work each day, so that you can achieve your business goals.
Come prepared to learn and leave the session with lots of key takeaways you can put in to action – most of which you will be glad to hear cost very little or in some cases nothing.

BUSINESS SUPPORT DROP-IN SESSION: 1
2024-06-07 10:00 - 13:00

The Vulcan Sessions 5: Health Tech
2024-05-31 10:00 - 12:30
Our 5th Vulcan Session, delivered in association with Barclays Eagle Labs, will focus on Health Tech.
Stay after the talks for the free buffet and get connected to like-minded people interested in collaborating on digital and tech in Northamptonshire.
How data saves lives in Northamptonshire
Health records have been digital for decades and Northamptonshire is now harnessing the power of joining this together so we can be more proactive about our health. Now data can truly save lives, make us healthier and identify those in need.
In this talk, Matthew Hutton, NHS Digital Lead for Integrated Care Northamptonshire, will explain how sharing and using health and social data will revolutionise how we run our NHS. Matthew will also share the exciting opportunity of how being involved in digital in health and social care can not only save lives, it can shape your career.
About Matthew Hutton
Matthew Hutton works for the NHS Integrated Care System in Northamptonshire as the Digital Lead.
Integrated Care Northamptonshire and Matthew’s Digital Team have both been shortlisted in the Health Service Journal’s Digital Awards in 2024.
Matthew moved from Head of Communications for a large government agency back to his hometown during the pandemic with the new goal to improve the health and wellbeing of people in Northamptonshire.
Read Matthew’s recent Digital Northants Story
More speakers TBA soon.

Can a brand ever really be authentic?
2024-05-23 10:00 - 12:00
Dive deep into the fascinating realm of branding and authenticity in today’s dynamic world. Join us for an eye-opening workshop where we’ll explore the crucial question: ‘Is it possible for a brand to be truly authentic?’ Learn how authenticity intersects with marketing, brand perception, and success, and discover practical insights on aligning your brand’s values with genuine actions. Don’t miss this opportunity to gain valuable knowledge and insights that can transform your approach to branding.
10am – 10:30am
Intro
What is authenticity? And how does it apply to marketing?
The importance of brand values & perception
10:30am – 11am
Break
11am – 11:30am
Brands who put authenticity at the forefront
How your brand can become more authentic
11:30am – 12pm
Q&A session
