BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Vulcan Works - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://vulcanworks.co.uk
X-WR-CALDESC:Events for Vulcan Works
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T100000
DTEND;TZID=UTC:20250530T120000
DTSTAMP:20260502T033435
CREATED:20250430T142453Z
LAST-MODIFIED:20250528T135012Z
UID:1132-1748599200-1748606400@vulcanworks.co.uk
SUMMARY:The Vulcan Sessions 10: AI and Brand Marketing
DESCRIPTION: \n\nDirectoryEventsMerged Futures 7StoriesContact\n\n\n\n\n\n \n\nBack to All Events \n\n\nThe Vulcan Sessions 10: AI\, Brand Marketing and Business Success\n\nFriday\, May 30\, 2025\n10:00 AM  12:00 PM\n\n\nvulcan works36 Guildhall RdEngland\, NN1 1EWUnited Kingdom (map)\n\n\n\n\n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\n\nHow to stay true to your brand in an AI-driven\, digital-first world\nFrances Gordon \nAs AI-generated content becomes mainstream\, being true to a distinctive brand voice is more critical than ever. In this session\, you’ll discover how to define clear guidelines that can be translated into effective AI prompts. So you can communicate your unique brand personality in a consistent way\, across all your content. \nDelegates will walk away with these take-aways: \n\n\nStrategies to define and refine your brand voice as you integrate AI\nWe’ll look at practical exercises to identify brand voice traits clearly enough to communicate to AI. I’ll show a simple template to document brand voice principles effectively. \n\n\nTechniques for turning brand voice guidelines into effective AI prompts\nWe’ll have some fun translating abstract voice attributes (e.g.\, “confident” or “friendly”) into prompt language. \n\n\nHow to keep consistency in voice and tone across human and AI-generated content\nWe’ll go through a checklist for editing and reviewing AI-generated content to make it consistent with human-generated materials. \n\n\nAbout Frances Gordon \nFrances Gordon is Director of Narratology\, a boutique content agency based in Northampton. She helps banks\, fintechs and tech companies create and manage content that stays true to their voice in an AI-driven world. Her training courses focus on using AI responsibly to maintain quality\, clarity and connection. \nFrances has led content teams at fintechs Oradian and Backbase\, and was VP Content Strategist at Barclaycard UK. She lectures on the localisation Master’s at the University of Strasbourg. Frances is a sought-after speaker on content ethics\, plain language\, AI\, and UX writing and has presented at TechCommUK\, PLAIN\, Content Strategy Applied\, World IA Day and ConfabEU\, andy many others. \nFrom prompts to profits: AI for business success\nDamian Mark Smyth \nIn this fast-paced and highly practical session\, Business Ignite founder Damian Mark Smyth\, a multiple TEDx speaker and best-selling author on entrepreneurship\, will show you how AI works in the wild – no slides\, no theory\, just live results. \nUsing his AI tool AdvantageAI on a real URL\, he’ll build a high-converting funnel in minutes and unpack the prompt techniques that make the difference between bland output and brand-building brilliance. \nHe’ll then zoom out to explore the wider AI landscape and what it means for businesses over the next five years. \nDelegates will walk away with these take-aways: \n\n\nPrompt frameworks that drive revenue\, not just words\nWatch step-by-step how a structured prompt turns raw data into persuasive copy for landing pages\, ads and emails—then grab the template for your own campaigns. \n\n\nA repeatable live-testing workflow\nSee how to iterate\, A/B test and optimise content on the spot\, using free or low-cost AI tools to cut production time by up to 80 % and 5 x your results. \n\n\nFive seismic shifts AI will trigger for every business model by 2030\nFrom hyper-personalised marketing to autonomous decision-making\, we’ll map the threats—and the game-changing opportunities—you need on your radar now.
URL:https://vulcanworks.co.uk/event/the-vulcan-sessions-10-ai-and-brand-marketing/
LOCATION:Vulcan Works\, 34-38 Guildhall Road\, Northampton\, Northampton\, NN1 1EW\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://vulcanworks.co.uk/wp-content/uploads/2025/01/IMG_6870.jpg
END:VEVENT
END:VCALENDAR